Fill your next webinar straight from your comments
The problem: Interest shows up as comments like “interested” or “details?”. Without a quick, personal answer and a reminder, registrations leak away and attendance drops.
People type: WEBINARCOURSEDETAILS
The flow, step by step
What happens from first comment to captured lead
Every step is something you switch on, edit or remove in the builder, with a live preview of exactly what people will receive.
- Step 1 · Trigger
Someone comments “WEBINAR”
Pin the automation to the post announcing the session, or run it across your content.
- Step 2 · Public reply
Public reply that confirms they’ll get the details
“Sent you the link, Arjun! See you there 🎓” — varied so it never looks automated.
- Step 3 · DM
Registration link and session details
Date, time and a Register button. Link clicks are tracked per post, so you see which content fills seats.
- Step 4 · Question
Capture email and what they want to learn
An email plus a choice question (goal, level or topic) lets you segment later.
- Step 5 · Tag
Tag by goal or level
Tags like “beginner” or “career-switch” personalise future messages.
- Step 6 · Wait
Send a reminder before the session
Follow up within Instagram’s 24-hour window, skipped automatically if they’ve already replied.
- Step 7 · Integration
Add every registrant to your system
A webhook sends the lead to Google Sheets, your CRM or your webinar tool through Zapier/Make.
How it helps
What changes for you
More registrations from the same reach
Every interested comment gets the link at once instead of whenever you get to it.
Better attendance
A timely reminder, sent only to people who haven’t already replied, brings registrants back.
Leads you can segment
Goals and levels captured in chat let you speak to beginners and experts differently.
Getting set up
What you configure
- 1Choose the keyword for each launch (WEBINAR, COURSE).
- 2Add the registration link and a question about their goal.
- 3Add a reminder step (up to 23 hours later).
- 4Connect your sheet or CRM with a webhook.
Features this flow uses
Good to know. Reminders must fall within Instagram’s 24-hour window from the person’s last message, so waits are limited to 23 hours.
Teams & accountability
Run by a team? Everything is accounted for
Course teams usually split work between marketing, support and the instructor. Roles keep each person to their job, and nothing happens without a record.
An audit log of changes
Creating, editing or deleting an automation, connecting or disconnecting an account, changing integrations and resuming a paused conversation are recorded with who did it and when.
Every message on record
Each comment, reply and DM is logged with its status, the automation and message variant that sent it, and the reason if it failed. Searchable and exportable.
Replies carry a name
When a teammate replies from the inbox it shows “Sent by” their name, and automations pause for that person so only one voice speaks.
The right access for each person
Five roles from owner to read-only viewer decide who can edit, who can reply and who can only look.
Roles for every person on the team
- OwnerFull control of the workspace
- AdminAccounts, integrations, audit log
- EditorBuilds automations, replies to people
- AnalystReads insights and the message log
- ViewerRead-only, e.g. a client or stakeholder
Inviting teammates from inside the app is coming soon.
A mobile app is on the roadmap
Planned · not available yetSo every role can do their part from a phone: editors replying to people who need a human, analysts checking the numbers, and owners keeping an eye on activity.
Other ways teams use DynamicDM
Want this flow for your account?
Request early access and we’ll help you set it up.